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Staging has the proven ability to increase market value and sell properties fast
1/3 of Buyers' agents said staging increased the dollar value offered between 1% and 5% in comparison to similar but unstaged homes
29% of Sellers' agents said staging increased the dollar value offered between 6% and 10% in comparison to similar but unstaged homes
39% of all agents reported staging greatly decreased the amount of time a home remains on the market
Most Sellers have difficulty viewing their own homes through the eyes of a critical buyer
Most Buyers find it challenging to see the potential of an empty or cluttered space
One reason it can be difficult for sellers to view their homes objectively is not understanding that once a property is listed, it stops being a cherished home and becomes a valuable commodity whose rapid sale is the desired outcome. This is typically less of an issue when the house will be vacant during the listing period and staging can be accomplished without consideration of the seller's personal tastes or lifestyle.
Of course, moving out is not always an option. When the property will remain occupied, compromise is required to balance a homeowner's comfort with the need to show the property at its best. This usually means de-cluttering and editing existing furnishings - retaining some and supplementing with new pieces to create a cohesive look.
In this occupied home, there was too much furniture in the bedroom - oversized and in conflicting styles. Furniture better suited to a living room or office was removed and an upholstered chair brought in for seating. For texture, a woven rug was thrown over the carpet and wicker chests were stacked. Buyers could now see a spacious room that went from chaotic to hospitable.
This home was vacated prior to staging. Empty, the bedroom appeared so small it was difficult to imagine even a double bed fitting. Once staged, buyers were able to see a queen size bed and two nightstands fit comfortably.
Another vacant property but with a different challenge. With this new construction house, buyers faced a decorating quandary with the large, open great room. Rugs and furniture were used to divide the room into areas so that buyers could visualize a living room, dining room and kitchen. Pops of color unified the space and created a warm environment.
Staging offers an excellent Return on Investment
Sellers who spend about 1% of their home's value on staging see, on average, a 1000% return on their investment.
In a survey conducted by the Real Estate Staging Association (RESA), professionally staged homes spent 72% less time on the market. The longer a property remains on the market, the more likely it is that the price will be reduced. Staging fees are generally far less than the amount of the typical price reduction. Additionally, carrying costs such as mortgage, property taxes, insurance and maintenance continue to grow while a house is waiting to be sold.
The owner of this older home was anxious to relocate out of the area. Vacant, some of its charming features were overlooked. After fully staging the interior and exterior, 10 offers were received in the first week and the property closed in less than 30 days for $58,000. over list price
Statistics from 2017 Survey conducted by the National Association of REALTORS® (NAR)
Inspired Design and Staging Solutions