Serving Homeowners, Investors & Realtors in Napa Valley, Sonoma Valley & the surrounding Bay Area
Q. What is Staging?
A. Staging is preparing and showcasing a property for appeal to the widest possible audience, maximizing its marketability to result in a faster sale at a higher price. It should include the interior and exterior, with a focus on creating an emotional response from buyers while accentuating the positives and downplaying the negatives. A well staged home doesn’t reflect the personal tastes of the seller, but still has warmth, scale, harmony and cohesion.
Q: Is there a difference between decorating a home for everyday living and staging a house for sale?
A: YES ! Although both should utilize the principles and elements of good design, there are a number of critical differences. As one example, a home's décor should reflect the personality and lifestyle of its occupants. But when a house is properly staged for sale, it should appeal to the widest possible audience, with minimal personal touches. Buyers must be able to imagine themselves living in the space, yet only 10% of them can actually look beyond the seller's personal items. Releasing the emotional connection is often the most difficult part of the staging process for homeowners and a good reason to enlist the help of a staging professional.
If you need help…
Staging a home for sale (occupied or vacant)
Furnishing a property for use as a Vacation or Executive Rental
Updating or re-designing one or more spaces in your current home
Decorating a new home
Shopping for furniture and/or decor
Refinishing or re-imagining furniture using decorative paint finishes
StyleWorks offers a range of services to create the ideal environment for our clients, whether it’s staging to capture the right buyer, designing to enhance your personal living space, or furnishing an investment property to attract well qualified renters.
We bring creativity and an artistic approach to every project - balanced with organizational skills, follow-through and attention to detail.
To Explore All the Possibilities
- 89% of potential home buyers search real estate websites and view photographs before choosing which homes to visit
- 75% of potential home buyers will pay more money for a home they perceive to be “move-in ready"
- Staging provides a high Return on Investment. Typically, every $100. spent on professional staging gives a ROI of $399.